The brand needed an owned commerce system that could support jewellery sales without depending on a generic rented storefront for every important workflow.
Client work
Rubygem Jewels
Self-hosted ecommerce for a jewellery D2C brand
A complete ecommerce system for rubygem.in with checkout, shipping, orders, refunds and returns handled in one owned platform.
Type
Custom ecommerce platform
Sector
Jewellery D2C
Kind
Client work
What we built
Rubygem Jewels needed more than a storefront. We built a self-hosted ecommerce platform for a jewellery D2C brand, covering product discovery, cart and checkout, Razorpay Magic Checkout, Shiprocket-style shipping workflows, order operations, refunds, returns and admin management.
We built a custom self-hosted platform with storefront, product management, checkout, shipping provider integration, order tracking, refunds and returns handled through a focused admin surface.
The store can manage day-to-day D2C operations from one system while keeping checkout and fulfilment flows clear for customers and the internal team.
Details
Checkout and payments
Razorpay Magic Checkout is integrated into the buying flow so payment and address capture stay simple for customers.
Order operations
Admins can manage orders, fulfilment, refunds and returns without jumping between scattered tools.
Shipping ready
Shipping-provider workflows are designed around practical fulfilment needs, including Shiprocket-style dispatch handling.